Get 2 Know Scenario
SC Money is located in Bus-Town. SC Money’s main sponsor is a big car manufacturer from Car-Town. The car manufacturer has been wondering for a while already, if he should continue sponsoring SC Money. He assumes that his visibility and popularity will be better if he sponsors a club in Car-Town. The clubs in Car-Town, on the other hand, do not have as financially strong fans as SC Money. To come to a decision, the car manufacturer asks the Head of Marketing at SC Money: Which car brands do your VIP fans drive? The Head of Marketing does not know.
How you build value with G2K
G2K Touch Point gathers all data and can deliver a quick report on the car brands driven by VIP fans. Get 2 Know Analytics will in a next step make a detailed analysis and transform the report into deeper knowledge about, for example, age groups or car brand preferences. With the help of this knowledge the Head of Marketing at SC Money is now able to give a satisfying answer to his sponsor.
Hattrick: Sponsor, SC Money and Customer are happy.
The sponsor is happy. Now he can start an individualized campaign based on the knowledge he got from Get 2 Know Analytics. In collaboration with SC Money, he creates special VIP Valet parking on match days for people who drive his brand. The car manufacturer generates and addresses potential new customers. He is able to cater better to the needs of existing customers and make them feel valued and special. The existing customers stay loyal to the car brand and will be ready to invest in their favourite brand. SC Money is also happy. The car manufacturer extends his sponsorship. The club could offer detailed knowledge about a fan sub-group, bringing the sponsor additional value. The customer and/or VIP Fan is happy. He gets tailor-made information and product offers, a special deal for his new car and he feels emotionally tied to his club. His car brand is the brand on his Club’s shirt! Thats Get 2 Know.