The loyal FC Soccer supporter Ray Smith has attended every home game of his club for the last 10 years. When the sun shines, he normally drinks a pint of beer before the game and another one during the half time break, if his club is leading. When the weather is bad, he drives to the stadium instead of walking and he drinks coke instead of beer. He also does not drink during the half time break on days he drove to the stadium to avoid having to use the restroom after the game, loosing precious minutes getting out of the stadium by car.
Unfortunately, FC Soccer knows none of the above about Ray Smith other than the fact that he has been a season ticket holder for more than ten years.
How you build value with G2K
With the support of G2K Touch Point FC Soccer collates available data about Ray Smith. G2K Analytics then helps to generate additional knowledge about Ray Smith. G2K Predictive is able to draw conclusions on Ray Smith’s behavioural patterns. G2K Action finally plays back suggestions and actions to the touch points, in this scenario to Ray Smith’s favourite food and beverage stands inside the stadium. FC Soccer is able to offer Ray Smith a special offer on coke or beer depending on the weather at the next game.
The benefits of Get2Know
In using our products and solutions to gain a deeper insight into the fans’ needs, wants, desires and habits, FC Soccer can address fans individually, leading to deeper emotions and loyalty towards the club. Ray Smith who feels appreciated by his club is willing to invest more in the club because he feels with every one Euro he is spending; FC Soccer gives him back three Euros in return.